Skip to content
Talents to Titans

Flagship programme

The Business of Creativity

Building Sustainable Creative Enterprises in Africa

14 – 18 September 2026 · Virtual

The Titans Masterclass is Talents to Titans' flagship executive learning programme, designed to equip emerging African creatives with the business, strategic and leadership capabilities required to build sustainable enterprises.

Over five immersive days, participants will engage with experienced industry practitioners through practical sessions, case studies and collaborative discussions that bridge the gap between creativity and commerce.

  • Five-day live virtual learning experience.
  • Practical, business-focused curriculum.
  • Industry-led facilitators.
  • Interactive case studies and discussions.
Register₦150,000
masterclass session photo

Five modules, five days.

01

Understanding the Creative Economy

The African creative economy, value chains, brand ecosystems and career opportunities.

02

Creative Capital

Business models, pricing, funding, sponsorship, financial management and multiple income streams.

03

Intellectual Property & Ownership

Copyright, trademarks, licensing, royalties, contracts and negotiations.

04

The Business of Entertainment

Music, film, television, streaming, live events, talent management and audience development.

05

The Business of Sports

Sports marketing, sponsorship, athlete branding, broadcasting, entrepreneurship and fan engagement.

Every module is designed to move participants from inspiration to implementation, equipping them with practical frameworks they can apply immediately.

The week, day by day.

01
Monday14 September 2026
Understanding the Creative Economy16:0020:00
02
Tuesday15 September 2026
Creative Capital16:0020:00
03
Wednesday16 September 2026
Intellectual Property & Ownership16:0020:00
04
Thursday17 September 2026
The Business of Entertainment16:0020:00
05
Friday18 September 2026
The Business of Sports16:0020:00

Confirmed facilitators.

FA

Faruq Alimi

Group Head, Copy

The Partnership Africa, Publicis

LinkedIn ↗
KE

Kofoworola Eze

Legal Counsel & Entertainment Lawyer

ONErpm

LinkedIn ↗
GL

Gina Loko-Idoko

Senior Associate, Intellectual Property & Entertainment Lawyer

Dentons ACAS-Law

LinkedIn ↗

Why virtual

Designed for a Pan-African Learning Experience

Africa's creative talent is not confined to one city or one country. Neither should access to world-class business education.

The Titans Masterclass has been intentionally designed as a virtual programme to remove geographic barriers and make high-quality learning accessible to creatives across the continent.

By delivering the programme through a learning platform, participants can engage from anywhere while benefiting from a structured, flexible and interactive learning environment.

Learning outcomes

By the end, participants can:

Understand Africa's creative economy and its commercial opportunities.
Develop sustainable business models for creative ventures.
Protect and monetise intellectual property.
Build strategic partnerships and secure funding.
Navigate the business of sports and entertainment.
Position themselves for long-term leadership within the creative economy.

Registration open

Join the 14 – 18 September 2026 cohort.

Secure your seat below — payment opens right here, no other page to leave for.

₦150,000

  • Five-day live virtual learning experience.
  • Practical, business-focused curriculum.
  • Industry-led facilitators.
  • Interactive case studies and discussions.